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Asharq News Partners with Newsbridge to Utilise AI Archiving Technology

By
Newsbridge Content Team        
July 26, 2021

Riyadh - Dubai: 26 July, 2021 – Asharq News, the 24/7 Arabic-language multiplatform news service owned by the Saudi Research and Media Group (SRMG), has partnered with Newsbridge, a cloud-based platform for next-gen media valorisation offering its signature multimodal indexing AI technology, leveraging time-stamped metadata.

The next-gen solution enables Asharq News to auto-index its archive via multimodal AI and scalable processing in the cloud. Through organizing and merchandising media assets into collections, or smart folders that automatically update when new media match predefined criteria, the technology will effectively future-proof the news service’s archive collections data model with a semantic and structured dataset.

Kathey Battrick, Senior Manager – Library & Media Management at Asharq News, commented:

“Our partnership with Newsbridge provides us with a fast and efficient means of tagging our content and managing our thesaurus for Labels (objects, actions, scenes) and People in both English and Arabic. The user interface is intuitive which enables us to easily train the AI to detect and recognize people without a large training overhead, whilst the Arabic transcription and English translation performs to a good degree of accuracy. The files and data are easily exchanged between Newsbridge and our media asset management system, which results in smooth, operational workflows and processes overall.”

Philippe Petitpont, CEO of Newsbridge, said:

“Asharq News’ track record as innovation leaders in the media sector makes our partnership all the more meaningful. By leveraging Newsbridge Multimodal Indexing AI technology, Asharq is setting a new standard to future-proof media asset management in the industry while also transforming end-user experience, offering next-gen search exploration and retrieval.”

Newsbridge offers a cloud-native platform powered by AI to revolutionize the user experience of managing and working with critical amounts of media assets, providing unprecedented access to content. The complete solution consists of Media Asset Collections, Multimodal indexing AI, Cloud Video Tools and its recently launched Content Monetization Showcase and Resale portal. By taking into account facial, object and scene recognition with audio transcription and semantic context, the solution enables smart media asset management, be it media logging, archiving or investigative research.

Asharq News is integrating Newsbridge’s AI archiving technology into its advanced digital infrastructure that is unparalleled in the region in terms of studio equipment, broadcast technology, asset management and internet connectivity. Asharq cutting-edge features include a chroma key green screen, a Barco 2 LED screen, a fully virtual studio, cameras that can be steered remotely from the control room, robotic cameras, a four-screen mobile video wall, an LDL screen that can run augmented reality, Pebble playout technology, LiveU file sharing system and Megaphone TV viewer engagement platform.

About Asharq News

Asharq News, launched on 11.11.2020, is a 24/7, multiplatform Arabic news service reaching across the Arab world and beyond with a unique approach: news and in-depth analysis reported through the prism of the economy to empower people in their everyday lives.

The Asharq News experience is delivered through a dedicated television channel, as well as multiple digital platforms, offering continuous insights into the people, events, organizations and ideas that impact the MENA region and international markets.

An exclusive content agreement with Bloomberg Media, the business and financial information news leader, powers a key component, “Asharq Business with Bloomberg”, drawing on Bloomberg’s comprehensive coverage from more than 2,700 journalists and analysts globally.

“Asharq Business with Bloomberg” aims to become the premier Arabic-language business news provider, using multiple platforms to reach business leaders, as well as a younger generation that understands the importance of global economic, financial and corporate information. With this collaboration, Asharq Business teams (broadcast and digital) have access to Bloomberg’s extensive financial and economic content, analysis and market data, curating translated stories from Bloomberg to our platforms.

‘Connecting the Dots’ is Asharq News slogan that drives its journalistic work and sets its ultimate goal. The dots at Asharq News connect the news to its context, geographical setting, historical dimension, political depth, economic impact and social reality. Asharq News targets decision makers, businesspeople, entrepreneurs, and political and technology leaders through its economic content, as it addresses all aspects of political developments from an economic perspective.

Asharq News is headquartered in Riyadh, with central offices in the Dubai International Financial Center, UAE, and Washington D.C., and has major hubs and studios in Cairo and Abu Dhabi. It also has regional offices and correspondents across key Arab countries and in global capitals, in addition to access to the content produced by hundreds of reporters from Bloomberg’s network around the world.

Asharq News is owned by the Saudi Research and Media Group (SRMG) established in London in 1972, SRMG is the Middle East’s largest publishing group and only publicly listed media company, with more than 16 publications and digital platforms providing the latest in political, financial, sports, and lifestyle news and analysis.

Within its first three months of launch, Asharq News was awarded ‘ME Innovative Project of the year’ 2020- at the annual BroadcastPro Annual Summit & Awards and shortlisted as trendsetter.

For all related inquiries please contact: rosemary.ibrahim@basharq.com.

About Newsbridge

Newsbridge is a cloud media hub platform for live & archived content.

Powered by Multimodal Indexing AI and a data driven indexing approach, Newsbridge provides unprecedented access to content by automatically detecting faces, objects, logos, written texts, audio transcripts and semantic context.

Whether it be for managing and accessing live recordings, clipping highlights, future friendly archiving, content retrieval or content showcasing and monetization - the solution allows for smart & efficient media asset management.

Today our platform is used by worldwide TV Channels, Press Agencies, Sports Rights Holders, Production Houses, Journalists, Editors and Archivists to boost their production workflow and media ROI.