Headquartered in Tunisia, the Arab States Broadcasting Union (ASBU) is a professional organization that aims to strengthen ties and promote cooperation among broadcasters in the Arab States for better production and content development. ASBU members include all Arab national radio and television corporations, as well as several private broadcasters, and international news and program exchanges. ASBU’s services include engineering and consulting, the exchange of news, programming and sports, as well as broadcast media training. ASBU also strives to acquire broadcasting rights at preferential rates for a number of international competitions and sports events for the benefit of its members.
ASBU has approximately 44 member organizations and broadcast channels. Among the important roles the organization plays is that of pool media at key events. One such event, in November 2022, was the United Nations Climate Change Conference - COP27 - in Sharm El Sheikh, Egypt. More than 45,000 people, including over 100 heads of state and governments, gathered at what turned out to be the second-most well-attended climate COP in history to discuss issues critical to addressing climate change.
With regional partner Broadcast Solutions Middle East, Newsbridge is working on a multifaceted digital transformation of ASBU’s cloud platform. However, ASBU needed an interim solution to automatically record, store and distribute the live feeds from COP27. It wanted to be able to easily translate and categorize footage from the fortnight-long event, identify key people, clip highlights and swiftly send video and audio files to its member radio and TV stations to be packaged into news stories across the Arab world.
This created a need for a transitional cloud media platform with live ingest capabilities, facial recognition, automatic transcription, translation and video editing tools.
Just two weeks before the conference, Newsbridge’s solution for ASBU’s coverage of COP27 was brought to life. It consisted of:
Using a TVU integration with Newsbridge’s Live Asset Manager, simultaneous audio and video streams from COP27 were captured and recorded live into the media hub. Multimodal AI indexing was then applied to automatically detect faces, context and speech-to-text. Auto-generated subtitles were added and media transcripts translated into multiple languages, including Arabic and French.
Themed conference day and session footage was automatically organized into smart ‘Collections’ folders in the media hub. This enabled ASBU users to log in and quickly find, clip and export the content needed for news reports.
Instead of needing to log in to the media hub to schedule recordings, users were able to do this via instant messaging and community platform Slack, through a custom integration. Users received a Slack notification when a recording started and finished, so they could immediately access the media for editing. Once footage was clipped, files could be automatically or manually downloaded from the media hub and shared with ASBU member news desks.
Nicolas Hans at Broadcast Solutions Middle East explained:
“ASBU’s call for a solution to enable its COP27 coverage came at the eleventh hour. Newsbridge’s cloud platform with live ingest and AI indexing features answered that call perfectly.”
Awad Eid, Head of Multimedia Exchange Networks at ASBU said:
“The automatic indexing and sorting of COP27 conference recordings really powered our workflow. We were very impressed with Newsbridge’s facial recognition technology, which identified world leaders even from behind face masks. The transcription and translation features were perfect for us to provide content to our broadcast members in multiple languages, including French and Arabic.”
Newsbridge Co-founder and CTO Frederic Petitpont commented:
"We were delighted to provide ASBU with our AI-powered cloud media solution for covering such an important event on the world stage. At these conferences, words and the way we express ideas matter. I'm pleased that Newsbridge played a part in capturing and sharing the latest news and proposals for tackling the climate crisis, with real-time transcription and translation in different languages for each world leader."
Newsbridge is the leading AI company solving the video searchability problem. Powered by MXT-1 multimodal and generative AI indexing technology, Newsbridge provides unprecedented access to audiovisual content by generating natural language descriptions of scenes including the automatic detection of faces, objects, logos, landmarks, written texts, audio transcripts, and semantic context.
Whether it be for managing and accessing live recordings, clipping highlights, future friendly archiving, content retrieval or content showcasing and monetization — Newsbridge’s solutions enable smart and efficient media asset management.
Today our platform is used worldwide by TV channels, press agencies, production houses, journalists, editors, archivists, and sports rights holders to boost their production workflow and media ROI.
Headquartered out of Bingen, Germany, Broadcast Solutions is one of the leading media technology and system integration companies in Europe, Africa and the Middle-East. It specialises in mobile, fixed and hybrid installations for broadcasters, production houses, enterprise and government organisations.
With a reputation for innovation and engineering “Made in Germany”, Broadcast Solutions is one of the largest (OB) manufacturers in the world. Based on its expertise in live production, the company develops hi – human interface, the next-generation software control layer for studios and media facilities.
Established over fifteen years ago, Broadcast Solutions is a privately held company with offices throughout Germany as well as in the UK, Hungary, Nordics, Ukraine, and the United Arab Emirates.