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MAM, PAM, What’s the DAM Difference?

Newsbridge Content Team        
February 2, 2021

Asset Management can be confusing! Let's break it down.

DAM, MAM, PAM...maybe you’ve heard these terms pop up in everyday business jargon. But have you ever stopped to think about what they stand for?

Many times, they are used interchangeably, causing confusion among even those who use these platforms on a daily basis. Whether you’re a Marketing or Media Asset Manager, CTO, Video Producer, Documentalist, etc. it’s hard to keep up with constantly evolving media asset management platforms and technologies.

With content creation at an all time high, with more than 56% of international organizations investing in increased spending for content production as of 2018, it is predicted that more and more organizations have already or will soon be required to adopt high-functioning media valorization platforms.

So, how are organizations selecting the correct platform for their unique needs if they don't even know which one they're supposed to be using? Although DAM, MAM and PAM solutions all fall under the ‘asset management’ umbrella, they have extremely different meanings.

So many acronyms, but what do they all mean?

Let's find out the DAM difference!

4 Asset Management Options: Explained

1) DAM: This acronym stands for ‘Digital Asset Management’. DAM systems store all kinds of digital assets (photos, audio, videos, documents and html files). Although this system has the capacity to store multiple file types, a DAM system is most well-suited for smaller files such as photos or word documents. Usually larger file types are not easily supported. A DAM system is largely used by product marketing professionals to index, find and utilise organizations’ brand-related content.

A DAM is most commonly used for uploading and storing photos or word documents.

2) MAM: Otherwise known as ‘Media Asset Management’, this type of system specializes in the management of digital media files. This platform is at the center of video, image and audio workflows, built to ingest larger-sized media files. A MAM serves an integral role in the audiovisual production process, allowing editors to upload and store content in a centralized space. It is especially useful if you are archiving high quality media files for a long duration.

MAM platforms consolidates assets, workflows and processes across distribution and production systems. This platform type has the capacity to ingest larger files such as videos.

3) PAM: This stands for ‘Product Asset Management’. A PAM system is uniquely built for production workflows, such as films or video games. If you are working with fast paced assets as part of various workflows that need more precise editing capabilities, a PAM is best suited for you. On the other hand, PAMs are not usually used as a platform to store and work with archives.

A PAM system allows editing and production teams to search for and edit files resulting in efficient production workflows.

4) Media Valorization Platform Powered by AI: The 'All-in-One' solution. There is one media asset management platform that takes all of these previous needs into account. It’s a solution that addresses most all digital assets, of all sizes, along with advanced auto-indexing and storage options. Backed by a powerful multimodal Indexing AI technology, the platform also offers auto-creation of media Collections, or ever-growing folders of relevant media assets along with content resale showcasing options.

Newsbridge’s advanced media valorization platform powered by AI (MAM, DAM, PAM...in one).

About Newsbridge

Newsbridge is a cloud media hub platform for live & archived content.

Powered by Multimodal Indexing AI and a data driven indexing approach, Newsbridge provides unprecedented access to content by automatically detecting faces, objects, logos, written texts, audio transcripts and semantic context.

Whether it be for managing and accessing live recordings, clipping highlights, future friendly archiving, content retrieval or content showcasing and monetization - the solution allows for smart & efficient media asset management.

Today our platform is used by worldwide TV Channels, Press Agencies, Sports Rights Holders, Production Houses, Journalists, Editors and Archivists to boost their production workflow and media ROI.

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