Evian Championship Overview
Established in 1994, the Evian Championship is a professional women’s golf tournament in France hosted at the Evian Resort Golf Club in Evian-les-Bains. Furthermore it is the only Women’s Major in continental Europe, and became an LPGA event in 2009. The tournament is internationally known for crowning leading international female golf players for over 25 years.
Jin Young Ko, winner of the 26th Evian Championship: Image Source.
Context and Challenge
In preparation for the 2019 Evian Championship organized by Danone, the event’s Organization Committee was looking for a way to promote social media engagement related to the event. Pre, live and post-event promotion and aggregation of media was top-priority. As a result, the committee needed a solution that allowed them to share video highlights in real-time on multiple social media outlets including: Facebook, Instagram and Twitter.
The Evian Championship celebrates 25 years of major progress in promoting the vision of women’s world golf: Image Source.
After teaming with Newsbridge in July 2019, the Evian Championship team successfully accomplished their initial objective of boosting social media engagement. This was done via aggregating and sharing instantaneous tournament highlights generated by the Newsbridge platform’s live video clipping feature.
To achieve this, the platform was connected to the international signal, already provided to TV Channels and Network in parallel. Several times a day, a motion designer extracted multiple relevant sequences on the Newsbridge platform. Afterward 3D rendering was added to create mini featurettes, widely inspired from popular internet memes.
Some of the mini featurettes created at the Evian Championship.
Benjamin Tur, Communication Officer at Danone:
“Working with Newsbridge was very smooth and efficient. The ingest and live video clipping from the world feed into the platform was seamless.”
Once shared on social media, these easily generated clips acquired 7 times more audience and engagement than other social publications made during the same time period for the tournament. Not only was the humble objective of boosting audience engagement achieved- it went above and beyond expectations. This was due to the Newsbridge platform’s live video clipping functionality, resulting in an “A” Game outcome.
Newsbridge CEO Philippe Petitpont: Image Source.
Newsbridge is a cloud-based solution offering video indexing tools based on Artificial Intelligence (AI) contribution for publishers and broadcasters.
Taking into account facial, object and scene recognition with audio transcription and semantic context, Newsbridge provides unprecedented access to content. Whether it be derushing, archiving or investigative research- the solution allows for smart media asset management.
Today our platform is used by journalists, editors, TV Channels, documentarists, production houses and sports federations in contribution and post-production workflows.
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