Established in 1990, Singapore’s Temasek Polytechnic (TP) takes pride in equipping its students with lifelong skills and digital knowledge for a future of dynamic change. Currently it offers 36 full-time diploma courses in the areas of applied science, business, design, engineering, humanities & social sciences and informatics & IT. It also has over 40 part-time courses, up to advanced diploma level.
Temasek Polytechnic is always looking for new ways to innovate and maximize the potential of its content for greater brand awareness. During the height of the global pandemic, the post-secondary education institution identified a need for a centralized and unified Digital Asset Management (DAM) platform for its video, image and audio archive. The platform had to be accessible from anywhere by lecturers, students and partners of the School of Business, ‘Communications & Media Management’ course.
Key for TP was a solution that was simple to use and remote-friendly - to accommodate the ever-changing pandemic situation. The school also wanted scalability to be able to adapt the platform as its needs and projects change.
On the sustainability side, TP wanted to harness the power of digital technology to reduce its energy consumption and the emissions generated by its existing setup of manual content indexing, storage and on-prem running on-prem machines.
Based on Temasek Polytechnic’s requirements, Newsbridge and its Asia Pacific partner, Benchmark Broadcast Systems, identified a need for a secure Cloud Media Hub - accessible via a simple web browser - that synchronizes and centralizes multiple sources of content.
A partnership was established, and Temasek migrated its full digital archive to Newsbridge in just one month. Incoming video, image and audio assets are enriched with indexing metadata, and TP’s content can be sorted into “Collections” for editorial organization and remote collaborative work. A semantic search bar allows users to easily find the content they need.
Granular management of rights and permissions means the university can keep its cloud platform secure whilst sharing various levels of access, depending on the user.
Frederic Petitpont, Newsbridge Co-Founder & CTO said:
“We’re delighted to be working with the team at Temasek Polytechnic, who gave us the opportunity to deploy the first Newsbridge Cloud Media Hub in Asia. The platform is designed to be used in a very intuitive way, and enables Temasek’s educators and students to access their photo and video assets from any location, with no hardware and zero training required.”
S. Ramesh Babu, Chief Technology Officer at Benchmark Broadcast Systems, explained:
“With Newsbridge, Temasek Polytechnic found the bespoke digital asset management platform that it was searching for. It’s simple to use, remote-friendly and scalable to adapt to TP’s changing needs and projects. Using the Newsbridge Media Hub also allows Temasek to reduce its energy consumption and emissions generated from manual content indexing and on-prem storage, which aligns with its sustainability ambitions.”
Headquartered in Singapore – Benchmark Broadcast Systems (S) Pte. Ltd. is a consultant and technology partner for media and broadcast companies in South and SouthEast Asia.
Benchmark Broadcast Systems provides on-site system integration and engineering consultancy services to broadcasters. Benchmark Broadcast Systems’ on-site engineering, software programming, software & system integration, testing and support services are highly specialized.
Benchmark Broadcast Systems is focused on providing cutting edge technologies for digital media creation, management and distribution. The company was set up with the intention of catering to needs/markets in South and SouthEast Asia.
Newsbridge is a cloud media hub platform for live and archived content.
Powered by Multimodal Indexing AI and a data-driven indexing approach, Newsbridge provides unprecedented access to content by automatically detecting faces, objects, logos, written text, audio transcripts and semantic context.
Whether it be for managing and accessing live recordings, clipping highlights, future friendly archiving, content retrieval or content showcasing and monetization – the solution allows for smart and efficient media asset management.
Today our platform is used worldwide by TV Channels, Press Agencies, Sports Rights Holders, Production Houses, Journalists, Editors and Archivists to boost their production workflow and media ROI.