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Customer story

France Televisions + Newsbridge: Bringing Cognitive AI to journalists

Newsbridge Content Team        
December 11, 2018

An Exciting Collaboration

In Fall 2017, France Televisions (national public television broadcaster) chose Newsbridge Cognitive AI to be part of its very first media accelerator.

Supported by France Télévisions Innovation Department and the France tv lab, Newsbridge deployed a video cognitive AI indexing system. This system helped journalists and documentalists better handle, explore, browse, the huge amount of content received everyday.

This project coincided with the beta launch of Newsbridge’s automatic cognitive indexing service.

The Multimodal AI associates facial recognition, object, scene detection and audio transcription and matches these with their semantic contexts. This delivers immediate access to the content.

For reference, this makes media logging and archiving tasks faster than ever. Additionally, it creates new ways to browse, search and investigate through video content.

After partnering with France Televisions, Newsbridge delivered the first version of the platform to fifty journalists, reporters, editors and documentalists.

Newsbridge Cognitive Indexing
France TV training session with Newsbridge team.

Next, after completing training sessions and workshops, the Newsbridge product team could improve each feature to fit each user's needs. The video cognitive indexing was activated to every live feed coming in, strongly boosting content awareness and speeding up editing.

“The amount of material we shoot everyday is now so huge that it’s no longer possible for a human being to watch everything”.

‒ Christophe de Vallambras, journalist and international reporter at France Télévisions

This is truly the challenge Newsbridge addressed with its platform. By centralizing and analyzing all the content in the cloud, in real time, the platform can be used by journalists to extract relevant sequences among thousands of hours of video.

Thanks to user-centric interfaces and a semantic search engine, the solution provides a new experience, both in terms of story-making and journalism investigation.

Want to try Newsbridge's cognitive search engine? Interested to know more? Please tell us!

About Newsbridge

Newsbridge is a cloud media hub platform for live & archived content.

Powered by Multimodal Indexing AI and a data driven indexing approach, Newsbridge provides unprecedented access to content by automatically detecting faces, objects, logos, written texts, audio transcripts and semantic context.

Whether it be for managing and accessing live recordings, clipping highlights, future friendly archiving, content retrieval or content showcasing and monetization - the solution allows for smart & efficient media asset management.

Today our platform is used by worldwide TV Channels, Press Agencies, Sports Rights Holders, Production Houses, Journalists, Editors and Archivists to boost their production workflow and media ROI.